IMEX New York is proud to announce the USA launch of a new blue wine group from Spain, which includes Blu Perfer Chardonnay and Blue Brut Desert Explosion.

What does blue mean to you?  The color blue, especially blue-greens like the color of Blu Perfer Chardonnay and Blue Brut, is often associated with a creative and innovative spirit.  These wines have been especially crafted for that same consumer, one who is always shaping the next big thing.  Almeria, where these grapes are grown in the Southeast of Spain, features a unique and diverse landscape where mountains, desert, and the sea are juxtaposed to create a brilliant collision, like a burst of imagination.  Just as Hollywood directors made the radical departure to use this setting for “Spaghetti Westerns,” this region inspires the desire for a new experience, a fitting birthplace for this new blue wine.  The symbol on Blu Perfer’s bottle, the third eye chakra, familiar to many through the study of yoga and meditation, is considered to be a center of energy in the body, perfectly reflecting the forward-thinking blue wine concept.

Blu Perfer Chardonnay: With pleasant aromas of cherry, raspberry, and passion fruit, this irreverent new “it” wine is inspired by the spirit, lifestyle, and culture of the people of the Mediterranean, recalling that first day that says summer.

Blue Brut Desert Explosion: Dry, light, and refreshing, the smooth finish evokes a feeling of calm, like a chill-out day in Ibiza.

Why choose Blu Perfer and Blue Brut?  We encourage you to savor the wines as you wish – as an aperitif, to accompany a meal, or as a core ingredient in one of our three signature Blu cocktails, Blutini, Blutarita, or Blu Sangria.  *See addendum recipes.

All-Natural Manufacturing Process:  Anthocyanin, a natural pigment found in the skin of grapes which lends the wine its blue color, is used as a food additive in a variety of products.  A powerful antioxidant, anthocyanin is known to have anti-inflammatory effects and to be beneficial in the fight against heart disease, diabetes, and other common health concerns.  As in all wine production, the grapes are first pressed to obtain the juice.  The grape juice is then deposited in tanks for fermentation, where the natural flavors of the grapes are released.  During the maceration process, the white grape juice is combined with the grape skin extract from merlot grapes, which results in both the unique blue coloration as well as an enhanced flavor.  The wine is then tasted, bottled, labeled, and is ready to be enjoyed.  Ole!

Celebrate with us on November 15th, 2017 at Porcelanosa, 202 Fifth Avenue, from 6:30 to 9:30 p.m.

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